BuckeyeLine

Ohio Tourism Month Participation Deadlines Fast Approaching!

With National Tourism Week coming up on May 8 – 16, 2010, the Ohio Tourism Division team has created an exciting mix of valuable partnership opportunities to kick-start Ohio’s summer travel season and help you promote your travel packages, deals, new attractions, one-of-a-kind events and festivals, lodging, unique restaurants and more. Some of these exciting opportunities have limits for number of participants and deadlines by which information can be submitted, so don’t delay – sign up today for free and low cost Ohio Tourism Month marketing opportunities!

• Too Much Fun-Mobile – A branded Honda Element (Too Much Fun-Mobile) and trailer will be traveling to events in Ohio and surrounding states this summer to increase awareness of Ohio’s outstanding tourism experiences. Co-op opportunities are available to get involved; for details and pricing, click here.

• FREE! Twitter Flash Sales – Ohio Tourism Industry members are invited to submit an exclusive travel package or deal (i.e., buy-one, get-one free) to be promoted and sold via Twitter in May. Deadline for submissions is Thursday, April 1. Limited to 31 Industry partners. Click here for details.

• FREE! Ohio and Contiguous State Media Blitz -- The Division is seeking good angles for news stories (one-of-a-kind or quirky destinations/attractions, major anniversaries, travel trends, etc.) that would be of interest to potential travelers and can be shared through radio, television, print and online media interviews in Ohio and contiguous states during May. For additional information, click here.

• Ohio Magazine Partnership – Advertising is available through Tuesday, March 30, in the May issue featuring a two-page “New in 2010: Ohio Tourism Month” editorial spread, a full-page Ohio Tourism ad on the back cover and featured editorial copy for advertisers on OhioMag.com. For more information, click here.

• FREE! Barnes & Noble Bookstores Promotion – Showcase your tourism entity at your local or nearby bookstore by offering up free travel information, event ideas, coupons, displays, etc. The Division will provide Ohio Tourism Month signage for in-store Ohio book displays while participating stores are scheduling a month-long series of events. Click here for a list of participating stores and details.

• FREE! myOhio Photo/Video Contest – Four Ohio Tourism Industry partners will have an opportunity to sponsor prize packages for a weekly myOhio contest in May. To learn more about this exciting opportunity, click here. The deadline for submissions is Thursday, April 15.

Last Chance to Order Economic Impact Studies

This Friday, March 12, is the deadline to order your 2009 county level economic impact study. The economic impact study provides you with an in-depth look at the impact tourism has on your community. Contact Eric Herzog for more information and pricing at eric.herzog@development.ohio.gov or (614) 466-0338.

Co-Op Advertising Deadlines Near

The Division has once again invested in a robust co-op advertising plan encompassing print, radio and online media. We know we are most successful when we’re working together in partnership. Deadlines for several co-op opportunities are coming up in March and April, including Crossings (Wednesday, March 31) and in-state and out-of-state radio co-ops (Friday, April 2). For more information on these and other co-op opportunities, please visit http://Industry.discoverohio.com/media/537/355.pdf or contact Joe Vargo at joe.vargo@development.ohio.gov or (614) 644-0786

April 16 Deadline for 2010-11 F/W Calendar of Events

To have your Ohio event considered for inclusion in the printed 2010-11 Fall/Winter Ohio Calendar of Events (50,000 quantity printed), please submit/update your information in the DiscoverOhio.com/Buckeye database by 5:00 p.m. on Friday, April 16.

If your database entry is current, there is no need to re-submit. Please review your entries to ensure dates, times phone numbers, etc. are current and accurate. The calendar will cover events that take place between September 2010 and February 2011. Due to space limitations, not all events submitted and approved will appear in the printed calendar, however, all approved events will be available on DiscoverOhio.com.

Contact your Great Lakes Publishing representative for advertising opportunities in the calendar or contact Emily Vanuch, Great Lakes Publishing Advertising Coordinator, evanuch@ohiomagazine.com or (216) 377-3715. The advertising close date is Friday, May 21, 2010.

Co-Op Advertising Deadlines Fast Approaching

The Division has once again invested in a robust co-op advertising plan encompassing print, radio and online media. We know that we are most successful when we’re working together in partnership. Deadlines for several co-op opportunities are coming up in February and March, including AAA Motorist – Northeast Ohio and Pittsburgh (Thursday, Feb. 4), the regional newspaper insert through Madden Media (Friday, Feb. 19), Scholastic Parent and Child (Monday, March 8) and Crossings (Wednesday, March 31).

For more information on these and other co-op opportunities, please visit http://Industry.discoverohio.com/media/537/355.pdf or contact Joe Vargo at joe.vargo@development.ohio.gov or (614) 644-0786.

2009 Economic Impact Study Order Deadline Feb. 26

Time to your order your 2009 study is quickly running out. The last day to order a 2009 county level economic impact study is Friday, Feb. 26. The economic impact study assesses the economic impact of tourism for each county. In your report, you will receive the dollar amount of visitor spending, the number of jobs supported by tourism and the amount of taxes generated in your area, as well as other vital information. The reports are expected to be delivered in early May 2010. For additional information and a price quote, please contact Eric Herzog at eric.herzog@development.ohio.gov or (614) 466-0338.

2010-11 F/W Calendar of Events Deadline April 16

To have your Ohio event considered for inclusion in the printed 2010-11 Fall/Winter Ohio Calendar of Events (50,000 quantity printed), please submit/update your information in the DiscoverOhio.com/Buckeye database by 5:00 p.m. on Friday, April 16.

If your database entry is current, there is no need to re-submit. Please review your entries to ensure dates, times, phone numbers, etc. are current and accurate. The calendar will cover events that take place between September 2010, and February 2011. Due to space limitations, not all events submitted and approved will appear in the printed calendar, however, all approved events will be available on DiscoverOhio.com.

If you’re interested in advertising opportunities in the calendar, please contact your advertising representative or Jillian LaManna, Great Lakes Publishing Advertising Coordinator, at jlamanna@ohiomagazine.com or (216) 377-3655.

Deadlines for Co-Op Advertising Approaching

The Division has once again invested in a robust co-op advertising plan encompassing print, radio and online media. We know that we are most successful when we’re working together in partnership. Deadlines for several co-op opportunities are coming up later this month, including Country Living (Jan. 18), Reader’s Digest (Jan. 22), O, The Oprah Magazine (Jan. 26) and AAA Publications (Jan. 7 and Feb. 4 for various regional titles.)

For more information on these and other co-op opportunities, please visit http://industry.discoverohio.com/media/537/355.pdf or contact Joe Vargo at joe.vargo@development.ohio.gov or (614) 644-0786.

Industry Preparing for NY Media Mission

There was much interest from the Ohio Travel Industry this year regarding the New York, NY, Media Mission. While every area of our great state has a story to tell, we were able to narrow the number of participants for this year’s mission to six including: Positively Cleveland, Experience Columbus, the Cincinnati Regional Tourism Network, Licking Co. CVB, Warren Co. CVB and the Ohio Grape Industries Committee.

This group will head to New York for desk-side meetings with national tourism publications, bloggers, travel Web site representatives, etc. on Jan. 26. As always on our media missions, we will endeavor to showcase all of Ohio with your assistance. If you have any major anniversaries/events, timely special packages, exhibits or attraction openings of national significance in 2010 or 2011, please forward your information to Tammy Brown (tamara.brown@development.ohio.gov) no later than Wednesday, Jan. 13 for consideration in the media mission press kits.

Division Requests your BuckeyeLine Feedback

The Division is interested in making improvements to the content and format of BuckeyeLine to ensure that the Tourism Industry has only the best experience in reading about new, important information and Division program deadlines. Because we won’t know what is working and, perhaps more importantly, what isn’t without your feedback, we respectfully ask for just a moment of your time to tell us what you think about BuckeyeLine and your experience reading it. Thank you in advance for your comments and suggestions. Your input will help us better serve you! Please click here to take the survey by Dec. 11.

New York Media Mission Set for Jan. 27-28

Ohio Tourism Industry Members with travel stories of national caliber are invited to join the Tourism Division Public Relations Office for a media mission to New York City Jan. 27-28. Travel and consumer media in New York are interested in: what’s new for the coming travel season, one-of-a-kind attractions/exhibits, major anniversaries and experiences with news relevance. While our publication appointments change each year, following is a sampling of publications with whom we met in 2009: Food & Wine, Scholastic Parent & Child, Travel + Leisure, Redbook, Car & Travel, Wall Street Journal, Arthur Frommer’s Budget Travel, Sherman’s Travel, Family Circle, etc.

As in the past, the mission will consist of a series of desk-side appointments at the office of each media outlet including magazines, newspapers, Web sites, bloggers, freelance writers, etc. Tourism Industry Members will be split into small groups for these meetings based on interest of the various media. There is no fee to attend the mission, however, participants are responsible for their travel, lodging, food and any other trip-related expenses.

In order to keep these meetings meaningful, participation is limited to six Industry members. To indicate your interest in attending the NY Media Mission or for additional information, please email Tamara Brown (tamara.brown@development.ohio.gov) no later than Mon., Dec. 7.

November Publication Advertising Deadlines

Close dates for advertising in the 2010 Spring/Summer Ohio Calendar of Events and 2010 Ohio Travel Planner are as follows:
• 2010 Spring/Summer Ohio Calendar of Events: Nov. 12, 2009
• 2010 Ohio Travel Planner: Nov. 19, 2009
• 2010-11 Fall/Winter Ohio Calendar of Events: May 21, 2010
To make sure your Ohio tourism attraction, lodging facility, restaurant, etc. is highlighted in Ohio’s official travel publications, contact your Great Lakes Publishing advertising representative today or get in touch with Jillian LaManna, Great Lakes Publishing Advertising Coordinator, jlamanna@ohiomagazine.com, or (216) 377-3655.

Deadlines for Co-Op Advertising Approaching

Despite a 33 percent budget reduction, the Division has again invested in a robust co-op advertising plan encompassing print, radio and online media. We know we’re all most successful when we’re working together in partnership. Deadlines for several co-op opportunities are coming up later this month, including Group Tour Magazine (11/15). Other publications, including many of the regional AAA magazines (1/7 and 2/4), Student and Youth Travel Association’s Teach and Travel (12/18), Group Travel Leader (1/1) and Country Living (1/18) have space deadlines right around the holidays.

For more information on these and other co-op opportunities, please visit  http://industry.discoverohio.com/media/537/355.pdf or contact Joe Vargo at joe.vargo@development.ohio.gov or (614) 644-0786.

2010 Spring/Summer Calendar Deadline Sept. 4

Free Event Listings
To have your Ohio event considered for inclusion in the printed 2010 Spring/Summer Ohio Calendar of Events (covering events from March – Aug.; 100,000 quantity printed), please submit/update your information in the Buckeye database by 5 p.m. on Friday, Sept. 4.

If your database entry is current, there is no need to re-submit. Please review your entries to ensure dates, phone numbers, etc. are accurate. Due to space limitations, not all events submitted and approved will appear in the printed calendar, however, all approved events will be available on DiscoverOhio.com. Please be aware that Great Lakes Publishing will contact you via e-mail in mid-Oct. asking you to verify the accuracy of your listing.

For assistance with submissions, please contact Eric Herzog at eric.herzog@development.ohio.gov or (614) 466-0338, or Roger Barker at roger.barker@development.ohio.gov or (614) 466-5158. Log on to the Buckeye database today to add your spring and summer events.

Photos
We’re also looking for photos of your event to be considered for the printed calendar. The best are photos that show happy, smiling people enjoying their experience. We love action shots that aren’t blurry. Please visit www.glpublishing.com/imagelibrary to submit images.

Advertising
If you’re interested in calendar advertising opportunities, please contact your advertising representative or Jillian LaManna, Great Lakes Publishing Advertising Coordinator, jlamanna@ohiomagazine.com or (216) 377-3655. The ad close date is Thursday, Nov. 12.

MAP Phase I Paperwork Due Aug. 31

Phase I 2009 Marketing Assistance Program (MAP) reimbursement paperwork is due by Aug. 31. To find the form, please click here. Please contact Joe Vargo at joe.vargo@development.ohio.gov or (614) 644-0786 with any questions.

2010 Spring/Summer Calendar Deadline Sept. 4

Free Event Listings
To have your Ohio event considered for inclusion in the printed 2010 Spring/Summer Ohio Calendar of Events (100,000 quantity printed), please submit/update your information in the Buckeye database by 5:00 p.m. on Friday, Sept. 4.

If your database entry is current, there is no need to re-submit. Please review your entries to ensure dates, phone numbers, etc. are accurate. The calendar will cover events that take place between March and August of 2010. Due to space limitations, not all events submitted and approved will appear in the printed calendar, however, all approved events will be available on DiscoverOhio.com. Please be aware that Great Lakes Publishing will contact you via e-mail in mid-October asking you to verify the accuracy of your listing.

For assistance with submissions, please contact Eric Herzog at eric.herzog@development.ohio.gov or (614) 466-0338, or Roger Barker at roger.barker@development.ohio.gov or (614) 466-5158. Log on to the Buckeye database today to add your spring and summer events.

Photos
We’re also looking for photos of your event to be considered for the printed calendar. The best are photos that show happy, smiling people enjoying their experience. We love action shots that aren’t blurry. Please visit www.glpublishing.com/imagelibrary to submit images.

Advertising
If you’re interested in calendar advertising opportunities, please contact your advertising representative or Jillian LaManna, Great Lakes Publishing Advertising Coordinator, jlamanna@ohiomagazine.com or (216) 377-3655. The ad close date is Thursday, Nov. 12.

2010 Travel Planner Listing Deadline July 23

Be part of the 2010 Ohio Travel Planner! All Ohio travel and tourism entities are invited to submit/update their organization’s information in the Buckeye database by 5 p.m. on Thursday, July 23, to have your free listing considered for inclusion in the 2010 Ohio Travel Planner (400,000 printed). The planner is Ohio’s primary tourism information fulfillment piece and is sent to anyone requesting Ohio information from DiscoverOhio.com or 1-800-BUCKEYE.

If your database entry is current, there is no need to re-submit. Please review your entries to ensure information is current and accurate. Due to space limitations, not all listings submitted and approved will appear in the Travel Planner, however, all approved listings will be available on DiscoverOhio.com.

The planner features listings for convention and visitor bureaus and visitor service organizations, attractions, recreation, restaurants, lodging and shopping. Each listing includes business name in bold, address, city, ZIP code, phone number and Web address. Enhanced listings and advertising services may be purchased by contacting Jillian LaManna, Great Lakes Publishing advertising coordinator, at jlamanna@ohiomagazine.com or (216) 377-3655. The ad close date is Nov. 19.

Please be aware that the publisher, Great Lakes Publishing, will contact you via e-mail in late August asking you to verify that your listing is accurate before being printed in the Travel Planner. If the publisher does not receive a response, the information will not be published.

For questions regarding the Buckeye Database or to inquire about your listing, please contact Eric Herzog at eric.herzog@development.ohio.gov or (614) 466-0338, or Roger Barker at roger.barker@development.ohio.gov or (614) 466-5158.

Calendar of Events Listing Deadline Sept. 4

To have your Ohio event considered for inclusion in the printed 2010 Spring/Summer Ohio Calendar of Events (100,000 quantity printed), please submit/update your information in the Buckeye database by 5 p.m. on Friday, Sept. 5.

If your database entry is current, there is no need to re-submit. Please review your entries to ensure dates, phone numbers, etc. are accurate. The calendar will cover events that take place between March and August of 2010. Due to space limitations, not all events submitted and approved will appear in the printed calendar, however, all approved events will be available on DiscoverOhio.com. Please be aware that the publisher, Great Lakes Publishing, will contact you via e-mail in mid-Oct. asking you to verify that your listing is accurate before be printed in the Calendar. If the publisher does not receive a response, the information will not be published.

For assistance with submissions, please contact Eric Herzog at eric.herzog@development.ohio.gov or (614) 466-0338, or Roger Barker at roger.barker@development.ohio.gov or (614) 466-5158.

Log on to the Buckeye database today to add your spring and summer events.

Photos
We’re also looking for photos of your event to be considered for the printed calendar. The best are photos that show happy, smiling people enjoying their experience. We love action shots that aren’t blurry. Please visit www.glpublishing.com/imagelibrary to submit images.

Advertising
If you’re interested in advertising opportunities in the calendar, please contact your advertising representative or Jillian LaManna, Great Lakes Publishing Advertising Coordinator, jlamanna@ohiomagazine.com or (216) 377-3655. The ad close date is Thursday, Nov. 12.

Division Seeking City/County Backgrounders for Web Site

The Division is busy updating the online Press Room. One of the sections we are in the process of updating is the City/County Backgrounders page. Here, members of the media can get better acquainted with the different cities and towns throughout Ohio. This is a great way to attract media looking for their next story idea by providing background information on attractions, local history, location, economy, etc. Think of it as an at-a-glance piece on your destination.

We are seeking a diverse representation of all the state’s wonderful destinations, and we would love to hear from you. If you have a city/county backgrounder that you’d like to submit for inclusion, please send your backgrounder as a PDF file to Public Relations Coordinator Jessie Wagner at jessie.wagner@development.ohio.gov by Monday, June 15. Even if you don’t have a city/county backgrounder already made up, please contact Jessie by the requested deadline and she will send you a template where you can fill in your own information and photos.

Group Tour Show Registration Deadlines

Registration for Student and Youth Travel Association’s Annual Convention is currently underway through June 19 to ensure prescheduled appointments.  SYTA is the premier event for the student and youth travel market and will take place Aug. 28 – Sept. 1 in Norfolk, Va.  Appointment scheduling will begin in early July, and preliminary appointment schedules will be available in August.  Positively Cleveland, the Rock and Roll Hall of Fame and Museum, Lake Erie Shores and Islands and the Warren County CVB are currently registered. For more SYTA convention information, go to www.syta.com. Please note the deadline to submit any new student packages for 2010 or any new student-specific educational/performance images is June 29.

National Tour Association’s Annual Convention is Nov. 14 – 18 and will take place in Reno, Nev. Registration opened May 28 and runs through June 23 to ensure prescheduled appointments. DMOs in the new enhanced Destination Pavilion will have 10-minute appointments, and suppliers will have a new Fast-Pitch session to reach more buyers and build new partnerships. Appointment scheduling begins July 15, with preliminary appointment schedules available in late October. For more NTA convention information, go to www.ntaonline.com.

Ontario Motor Coach Association’s Annual Marketplace and Conference is Nov. 8 – 11 in London, ON, Canada. Registration opened June 1 and runs through mid-August to ensure prescheduled appointments. Appointment selection starts Sept. 8 with preliminary appointment schedules available Oct. 5. For more OMCA marketplace information, go to www.omca.com.

Please contact Celeste Krolak at celeste.krolak@development.ohio.gov if you’re interested in participating in any of these events.