It’s hard to believe, but May and Ohio Tourism Month already are in the rearview mirror. While it was an incredibly busy month here at the Division, I really enjoyed getting out to as many of our Industry’s tourism events as possible. And I don’t think the spirit of collaboration has ever been greater in our industry than it is right now in Ohio! As a result of our collective Ohio Tourism Month marketing efforts, we saw some fantastic increases in our number of Twitter followers (added 495), Facebook friends (added 221) Facebook “Likes” (added 546); nearly 100 photos/videos were submitted for myOhio; and our public relations efforts reached more than 6 million consumers with a nice boost from Peter Greenberg on the CBS Early Show on May 11. Peter picked up our information on the Twitter Flash Sales. In addition, our 2010 spring/summer campaign continues full speed ahead!
May also brought some wonderful news for the Ohio Tourism Industry. In spite of overall decreases in travel last year, we managed to grow our overnight leisure trips by 6 percent over 2008! Perhaps even more incredible is the fact that Ohio’s overnight regional market share grew by 5 percent compared to 2008. And to top off the good news, research indicates that we saw a return on investment of $13 in state and local taxes for every $1 we invested in tourism – that’s up $1 from 2008! I encourage you to take a moment to review the article below for more details and spend a few minutes with the new research report to make sure you are up-to-speed on all of Ohio’s top-line visitor research as you begin planning for next year’s marketing efforts.
Before moving on to what’s next, I want to recognize our entire staff and our agency partners, especially Singleton & Partners, Joe Vargo and Aimee Zerla, for all their work on Multicultural Tourism Day at the Columbus Zoo and working the Columbus Arts Festival with the Fun-Mobile on June 5. Many thanks to all of you, our partners, who joined us for these events and helped share Ohio’s great tourism experiences with consumers.
As for the near future, the Division and our agencies are fresh from a strategy session during which we celebrated our successes over the past year and began taking stock of what programs worked, what needs to be tweaked or left behind and what we should consider adding to our marketing mix.
In just a few short months, we will be rolling out our cooperative marketing opportunities for the coming year. So, if you can carve out a little time to reflect in the near future, I would love to hear from you about what programs worked for you and what didn’t, programmatic changes you would like to see and programs you think we should consider implementing for next year.
Enjoy your summer and the remaining “Too Much Fun for Just One Day!” Mobile Tour events!