Tourism marketing is very visual. While you may be able to paint a picture with wonderfully descriptive copy, nothing sells a destination like showing your potential customers exactly what you have to offer. Think of it as “show them and they will come” marketing mentality.
One of the best features of your free online marketing opportunity from the Ohio Tourism Division is the ability to add photos to your DiscoverOhio.com listings. Using our online submission process, you can upload photos that will appear directly on your listing detail page. Select a variety of professional shots that give visitors a good feel for exactly what they can expect when arriving.
And with some great photos and a link to your own Web site, you won’t need to spend a lot of time on your listing description. Remember, statistics prove that Web users are very visual, meaning they don’t like to read a lot of copy online. You’re better served by providing a nice, enticing tourism description of 75 words or so and some great photos, along with a link to your own site for more details and event information.
And with some DiscoverOhio.com features that we’ll be unveiling in the next few weeks, your listings will be more important than ever. In a new “Travel Ideas” section, we’ll feature outstanding listings that contain photos and Web-friendly tourism descriptions. Only listings with photos can be included in this new section, so be sure you’re covered.
Please contact Roger Barker at Roger.Barker@development.ohio.gov or (614) 466-5158 or Eric Herzog at Eric.Herzog@development.ohio.gov or (614) 466-0338 with questions.
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